History you can taste today
Founded in Vaajakoski in 1927, we’ve remained ﬁrmly rooted in central Finland ever since. Nature is at the heart of Finland, where we enjoy never-ending summer nights and beautiful forests dusted with snow in winter. Being surrounded by the beauty of Nordic nature inspires us constantly – which is why we keep the ingredients in our licorice as simple and natural as possible.
We've stayed true to our roots
Every bite of Panda™ Natural Licorice is a
little taste of history.
We’ve stayed true to our original recipe, created by Licorice master, Väinö Hilden in 1927. Our authentic recipe and slow cooked artisan cooking methods have allowed people to savor the iconic Panda Licorice taste that they know and love for almost a century.