Our roots

We’ve told you about the sacred licorice root that’s the key ingredient in our deliciously soft licorice – but what about our roots?

Founded in Vaajakoski in 1927, we’ve remained firmly rooted in central Finland ever since. Nature is at the heart of Finland, where we enjoy never-ending nights by the lake in summer, and beautiful forests dusted with snow in winter. Being surrounded by the beauty of Nordic nature inspires us constantly – which is why we keep the ingredients in our licorice as simple and natural as possible.

We’ve also stayed true to our original recipe, created by Licorice master, Väinö Hilden in 1927. Our authentic recipe and slow cooked artisan cooking methods have allowed people to savor the iconic Panda Licorice taste that they know and love for almost a century. Our mission is to continue to spread joy, flavour and chewy me-moments to future generations.

We've stayed true to our roots

Our licorice has been famous for its flavor since 1927.

Our authentic recipe and slow cooked artisan cooking methods have allowed people to savor the iconic Panda Licorice taste that they know and love for almost a century. Our mission is to continue to spread joy, flavour and chewy me-moments to future generations.

What is licorice anyway? Find out here!
Check out our full range of Panda Licorice products!